re: ‘Power ring’ advertising system for Copps Coliseum
After reading about downtown Coun. Sam Merulla’s motion to give Copps Coliseum a “power ring,” the first thing that entered my mind was that old comic book hero who had one, turned him into a super hero, like Superman.
Upon further investigation it turns out that the power ring is comprised of LED advertising panels, like big-screen TVs. This will allow Live Nation, the private company council picked to run Copps Coliseum, to rake in huge advertising revenue from sponsors involved with hockey, the Bulldogs or any other Live Nation client.
Sam seems to think this expensive frill, that only benefits Live Nation, will magically reap benefits for Hamilton taxpayers, whose money he plans to use to pay for this equipment.
This is not capital infrastructure like sewers and water pipes, something people actually need.
Furthermore, who put the bug in Merulla’s ear over getting taxpayers to foot the bill for this equipment, unlike Carmen’s, who have invested a similar amount to spruce up the convention centre, so they can run it without taxpayers subsidy?
Furthermore, who put the bug in Merulla’s ear over getting taxpayers to foot the bill for this equipment, unlike Carmen’s, who have invested a similar amount to spruce up the convention centre, so they can run it without taxpayers subsidy?
Council went further and will cover any losses, verified by the audit department. This is the department at city hall that missed the alleged theft of millions of dollars by an employee over nine years.
Taxpayers can be thankful, as council has deferred this motion to find out how much revenue the taxpayers will get for this investment. Amen to that.
Mark-Alan Whittle
Hamilton Mountain
Hamilton Mountain
